Bridgestone Potenza Sport Feaures

Co-created with drivers, pioneered with cutting-edge technologies

Potenza SportThe custom-developed Potenza Sport was co-created with drivers and has been selected as original equipment by leading car manufacturers such as BMW, Maserati, and Lamborghini.

To achieve the Potenza Sport’s cutting edge performance, Bridgestone applies innovative technologies in tread pattern, compound, and construction.

The tyre’s tread design applies cutting-edge technologies, including innovative 3D sipes to increase shear stiffness, with benefits in braking and abrasion resistance.
The compound’s optimised formula combined with innovative mixing technology improves wet and dry performances.
A new hybrid crown reinforcement maximises the tyre’s high speed stability performance steering response, while optimising rolling resistance.
Environmentally-friendly virtual tyre development technology enables Bridgestone to accurately predict a tyre’s performance at development stage – saving resources and reducing the developmental period.
We go the extra mile develop premium, custom-engineered tyres that unlock the performance of every vehicle we work on. Bridgestone is a global leader in advanced solutions and sustainable mobility.