• Bridgestone and Firestone logo
  • Bridgestone is not only the world’s largest manufacturer of tyres, but also true innovators. As proof that Bridgestone is truly living their mission (Serving Society with Superior Quality), they pioneered Run Flat tyre technology.


    Bridgestone was founded in 1931 by Shojiro Ishibashi, a truly inspirational leader.

    Bridgestone describes their Foundation as follows:


    "Seijitsu-Kyocho" [Integrity and Teamwork]

    Seijitsu-Kyocho is about adhering to pricniples of good faith as you carry out your work, in the way you treat others, and as you participate in an engage with society. It is about producing positive outcomes by respecting a diverstity of skills, values, experiences, genders, and races and fostering teamwork.


    “Shinshu-Dokuso” [Creative Pioneering]

    Shinshu-Dokuso is about envisioning the future and proactively challenging ourselves to identify and develop innovations that will further benefit society and respond to customer needs -- from the customer’s point of view. It is about unleashing creativity and innovation to develop new business domains and creating demand for new and beneficial products through our own unique methods.


    “Genbutsu-Genba” [Decision-Making Based on Verified, On-Site Observations]

    Genbutsu-Genba is about taking the time to go on-site and personally verify the facts, then using those observations to make informed decisions. It is about not being satisfied with the current situation, and making informed decisions that will lead us ever closer to ideal products and solutions.


    “Jukuryo-Danko” [Decisive Action after Thorough Planning]

    Jukuryo-Danko is about investigating all options and the full range of possibilities, giving careful thought as to how to execute the decided course of action. It is about identifying what is necessary and deciding on a vision. And once a decision and course of action is determined, it is about moving forward with a sense of urgency.


    In 1988 Bridgestone acquired The Firestone Tire & Rubber Company and transformed into a global market player. In 1979 Bridgestone launched the high performance Potenza radial tyre. To this day, the Potenza range is unmatched in quality, and is still the tyre of choice for manufacturers such as BMW.


    Bridgestone manufactures an impressive range of tyres to cater for a wide variety of people and vehicles. From ultra-high performance tyres such as the Potenza range, through to the affordable side of the market with the Firestone Fireforce range. More recently, Bridgestone introduced the Ecopia range of fuel efficient tyres, and further enhanced their position as a tyre company that cares for the environment.

    Bridgestone is also committed to the South African markets. They have production facilities in Port Elizabeth and in Brits. The plants are world class, with many of the run flat tyres manufacture here, being exported into the global market.


    Their history with South Africa started in 1936, when the first Firestone plant was opened.

    Bridgestone has a “Passion for Excellence”, and we have a passion for their tyres.

  • Bridgestone Tyre Collection